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How AI search ranking works

3 min read

Patients increasingly ask AI tools — ChatGPT, Claude, Perplexity, and Google AI Overview — to recommend dentists. These tools don't read individual clinic websites; they cite structured directory data. That's what we provide.

Every clinic profile on Canadian Dental Care is published with structured data (Schema.org and JSON-LD) and multilingual metadata, formatted so AI tools can read, understand, and cite it when answering a patient's question like "find a good dentist in Toronto".

Within the directory, clinics are ranked by a Bayesian rating that balances review score and volume. Premium-tier clinics receive priority positioning in both directory results and the data AI tools draw from. Keeping your profile complete and your services accurate improves how well AI can match you to relevant queries.

This is something a Google Business Profile alone cannot do — it's built specifically for the AI search era.

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    How AI search ranking works — Support | CanadianDentalCare